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    NIKA watch factory is the flagship of the Russian watch industry. Our enterprise builds upon the experience and knowledge gained back in the Soviet times. The legendary Soviet factories such as ‘Slava’ and ‘Polet’ found their continuation through the combination of the best traditions and developments.

    In 2003, the group of four friends gathered up to establish an independent production, which eventually transformed into the largest watch factory in the country...

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    08/13/2019 12:00:00 am Chronograph watch - what is it?
    In this article, we will analyze in detail what a chronograph is in a wristwatch, how to use it and who needs it.
    07/03/2019 12:00:00 am Can the watch be given as a present?
    The answer is “certainly yes” and put a stop on the discussion.
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  • Can the watch be given as a present?

    The answer is “certainly yes” and put a stop on the discussion. Because this question is on the same line with arguments like “can scorpions marry capricorns”, “can I wear a ring on my ring finger”, etc. If your decision is to - get married, wear something you like, give a present, who will forbid you to do so? But since the question periodically arises - at different times and among different people - it means there are certain reasons for that. Let's try to find these reasons.

    Why a watch?

    Where does the statement that you can't give a watch as a present come from? Nobody knows, it's just a random choice of subject, spontaneous folk art. There wasn't a mysterious witch in the 17th century who cast a spell on the pocket watch and pretending to be a maid of honor, gave it to the prince in the hope that he would part with his beloved. In the 21st century, there are no insidious watchmakers who cast spells on watches to take away years of life from buyers. But during the dark times, when any technological progress was equated with black magic, were - yes, then any invention, including watches, could be banned. Actually, any modern superstitions come from there - from the darkness of centuries.

    Our world is pretty boring without unicorns and wizards, The zodiac sign cannot affect our career or personal life, but only self-hypnosis can guide us forwards. The watch could be a very beautiful and convenient gift, which contains all the magic to manage our time. It is unlikely that any harm can come out of it - rather a sheer benefit and competent time management. If you believe with all your heart that a watch is given from a pure heart, then it will easily turn into a talisman.

    Sign or an excuse?

    Very often, signs and superstitions justify the reluctance to do anything. “Perhaps I won’t wash the plate today, because you can’t work on Sunday.” It would be more honest to admit that washing a plate is simply laziness.

    Accordingly, it’s more honest to say “I will not give a watch, yellow roses or a knife, because I would not want to spend money on this.” And not because it is a bad omen.

    And if a girl has a favorite color - yellow? And if all the knives are dull in a loved one in the kitchen and he has no time to buy a new one? And if a man collects beautiful watches? It would be strange to ignore these obvious clues when choosing a gift.

    A good imagination could be the reason to come up with something dreadful about absolutely any gift. Giving a card is unacceptable, because it has sharp edges that you can cut into. In no case can you give mirrors, spoons and any reflective surfaces, because they take away our reflections, that is, souls. Candy generally considered to be a taboo - are you out of your mind to wish your best friend to get fat sooner?

    Is it possible or not?

    In general, whoever loves negative texts, then he is free to read them, but we are exclusively focusing on positive aspects, therefore we have developed our own rules and signs about watches based on logic and rational arguments!

    You can not give a watch as a birthday present if:
    • the birthday man made it clear that he doesn’t need a watch
    • birthday boy doesn't wear any accessories at all
    • you do not understand the tastes and preferences of the birthday person and are not sure that you will guess with the color / form / company, etc.
    • birthday boy suffers from rare chronophobia
    • It is the watch that you wanted to get rid of
    You can not give a watch as a birthday present
    You can give a watch as a birthday present
    You can give a watch as a birthday present if:
    • the birthday man himself hinted that he would be glad to receive such gift
    • the birthday boy/girl does not have a watch yet, but he/she likes beautiful accessories
    • the birthday boy already has a favorite watch, but he/she doesn't mind getting another one
    • it is a watch with a history that is inherited in the family

    Destroying the legends!

    A watch will NOT lead to a break with a loved one.

    Actually, on the contrary, the watch is designed specifically for meetings with loved ones - how do you meet without knowing how much time is left before the meeting?

    The watch will definitely NOT harm your health or life.

    Only if it is not a station watch falling from a high altitude. If you are confused by information from the Internet about the similarity of the sounding of the Chinese phrases “give a watch” and “participate in a funeral,” try not to pronounce them in Chinese, and then the magic of words will be powerless.

    Watches DO NOT remind loved ones about the transience of time.

    Especially jewelry watches produced by NIKA. When people are fascinated by the sparkling gold and diamonds, they think of anything but the transience of time.

    Give your loved ones a watch!
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