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    NIKA watch factory is the flagship of the Russian watch industry. Our enterprise builds upon the experience and knowledge gained back in the Soviet times. The legendary Soviet factories such as ‘Slava’ and ‘Polet’ found their continuation through the combination of the best traditions and developments.

    In 2003, the group of four friends gathered up to establish an independent production, which eventually transformed into the largest watch factory in the country...

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    08/13/2019 12:00:00 am Chronograph watch - what is it?
    In this article, we will analyze in detail what a chronograph is in a wristwatch, how to use it and who needs it.
    07/03/2019 12:00:00 am Can the watch be given as a present?
    The answer is “certainly yes” and put a stop on the discussion.
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  • How to choose a women's watch

    A woman’s watch is one of many accessories that can emphasize style or add a special emphasis to it. This is the main difference from men's watches, which, on the contrary, could be the only accessories and can be considered as “once and for all life”. A woman leans towards changing her image more often, carefully monitoring fashion trends and having a ready-made set of accessories for any outfits and occasions. We will figure out what to look for when choosing current female models.

    How to choose a women's watch

    The design of the women’s watch

    For women's watches, appearance is especially important, how can the model be combined with other jewelry - bracelets, rings, earrings. How much does the design fit into the style of clothing and does it harmonize with the makeup? Due to the variety of cases for which women buy watches, we need to have a whole arsenal of models to be able to choose for a dinner party, cocktail party or a leisurely walk on the weekend.

    For women’s watches, appearance and compatibility have to be in harmony with every small detail of the outfit - including the jewelry, clothes and most importantly the make-up. The more variety there is in the women's wardrobe and the more they differ among themselves - the stronger the desire for each to choose a separate watch. So, carefully selected watch models appear one after another in the arsenal: universal for every day, smart for special occasions, practical for traveling, etc.

    Particular attention should be paid to exclusive models, which are only presented in the official online store of NIKA.

    Часы с секретом Ника Mystery Calypso

    Watch with a secret NIKA Mystery Calypso
    Seahorse guards the real treasures:
    a scattering of sparkling cubic zirconias and a unique hybrid mechanism,
    the secret of which is open only to the owner of the watch.

    Precious metals and stones

    The appearance of women's watches is inseparable from the materials from which they are made.

    Most of the models are based on hypoallergenic and corrosion-resistant steel. However, truly luxurious watches are coated with precious metals - silver and gold.

    Bicolor models are especially popular this season - this is a new technology for manufacturing a two-color watch case based on the strong connection of individual elements from gold and silver.

    For many years now, watches with two-color cases have been especially popular among women around the world - it's so stylish to combine them with jewelry from different metals! Capturing this interesting trend, NIKA came up with its own BICOLOR technology and is now the only one in the world that produces two-tone watches from silver and gold.

    The final touch to the women’s watch are the precious stones. Many of NIKA models have a “simple” dial, but contain the cubic zirconias or diamonds.

    Mechanism: quarts or mechanics?

    According to statistics, 90% of lean towards quarts models. That watch has a battery that remains its charge for 2 to 3 years, after which the battery should be replaced. This can be accomplished in one of the 200 certified centers of NIKA throughout Russia. Quartz watches do not have to be wound; they run continuously and have a high accuracy. It is a perfect choice, no matter which outfit will be chosen.

    Mechanical watches present more status, yet are more expensive and require careful maintenance. It is advisable to wear self-winding models regularly, otherwise they will stop for several days of rest. Hand-wound watches need to be wound up on average once a day, so many people prefer quartz so as not to waste time on monotonous actions.

    It should be taken into account that mechanical watches are heavier than quartz watches; on a thin wrist, they can look rude and cause discomfort. Therefore, when choosing a women's watch, pay attention not only to the mechanism, but also to the weight and size of the model. The characteristics of each watch are described in detail on the official website of NIKA.

    A woman’s watch is not just a perfect mechanism and impeccable design, what matters the most are emotions and pleasure that it brings you. The charm of the first glance - that's why truly beautiful and fashionable watches are loved. If you are interested in a certain model, then it is important to trust your intuition.

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